Awareness in Tier-1 campuses · 10 Sep – 25 Oct 2026

NOIR Campus Tour × Vihaan JoshiLive

Branded pre-show fan activations across Vihaan's 12-city Bad Decisions tour, with a roast-my-fit challenge between stops.

Vihaan Joshi

Comedy · 121.9K fans

Attribution Fan Pass scans + promo codes

Traffic quality 96% verified

Managed by Rhea Khanna

Fans reached

1.1M

Unique verified fans

Engagements

164.3K

14.7% of reach

Registrations

9,860

With a Fan Pass

Check-ins

2,940

QR-verified

Attributed sales

₹24.1 L

1,204 orders

ROI

3.8x

on ₹6.4 L spent

Fan activation

Roast My Fit Booth

Pre-show booth. Fans scan their Pass, get roasted, get a discount code.

2,940 Pass scans

4 of 12 cities done

Worst Fit Wins

Community-voted. Top 10 get a full NOIR wardrobe reset.

1,806 entries

Live · 5d left

ROI funnel

Awareness to conversion · every step tied to a Fan Pass

1.12M

Awareness

Saw a sponsored moment

164.3K

Engagement

Entered, voted, saved, shared

14.7% of awareness

9,860

Registrations

Signed up with a Fan Pass

6.0% of engagement

2,940

Check-ins

QR-verified in person

29.8% of registrations

1,204

Conversions

Orders tied to a Pass

41.0% of check-ins

Awareness1.12M
Engagement164.3K
Registrations9,860
Check-ins2,940
Conversions1,204

Spend vs budget

10 Sep – 25 Oct 2026

₹6.4 Lof ₹18.0 L · 36%

Creator fee₹3,80,000
Booth production₹1,90,000
Rewards₹70,000
Remaining₹11,60,000

Cost per verified check-in ₹218 · per conversion ₹532

Top-performing fan content

Made by fans, cleared for brand reuse with one tap

#1
KKunalVerse
Inner Circle · Dubai
Marina at golden hour. Aarav, rate it.
7,123994
#2
MMeher
Inner Circle · Mumbai
Mirror check before the Bandra meetup.
5,664751
#3
DDev_K
Superfan · Pune
Dad's old denim, new stitching.
4,151560
#4
PPia
Inner Circle · Bengaluru
Cuffed, cropped, caffeinated.
3,782493

City heat

Where engagement converts

Bengaluru58.2K eng · 482 orders
Mumbai46.1K eng · 361 orders
Pune31.4K eng · 204 orders
Delhi28.6K eng · 157 orders

Timeline

Key moments across the campaign

10 Sep
Tour opener — Bengaluru
First booth activation, 640 scans
19 SepNow
Mumbai — Tata Theatre
1,000-cap show, booth in the foyer
3 Oct
Delhi & Pune legs
Campus pop-ups added on show days
25 Oct
Tour wrap
Final report and city comparison