NOIR Denim · September 2026

Good evening, Rhea. Your fans showed up.

Every number here is tied to a verified Fan Pass — from the first view to the checkout scan. No bots, no guesswork.

Active campaigns+1

2 live · 1 scheduled

Fans reached+22%

3.8M

Unique, de-duplicated

Verified engagements+31%

612K

Fan Pass holders only

Registrations+18%

51,480

Events, drops, challenges

Attributed sales+27%

₹1.84 Cr

Promo codes + Pass scans

Blended ROI+0.6x

4.2x

vs 1.3x influencer benchmark

Awareness → checkout, in one line

All active campaigns · last 30 days · verified fans only

96% verified traffic

3.82M

Awareness

Fans who saw a sponsored moment

612.4K

Engagement

Entries, votes, saves, shares

16.0% of awareness

51.5K

Registrations

Signed up with a Fan Pass

8.4% of engagement

12.9K

Check-ins

QR-verified at the door

25.1% of registrations

6,118

Conversions

Purchases tied to a Pass

47.3% of check-ins

Awareness3.82M
Engagement612.4K
Registrations51.5K
Check-ins12.9K
Conversions6,118

Active campaigns

Spend against budget and return so far

View all

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Matched to NOIR's audience: 18–30, metro, fashion-forward

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Why these? Audience overlap with NOIR buyers, low fake-follower risk, and 85%+ average event fill in Mumbai and Delhi.