Campaigns
Sponsor moments fans actually want.
Challenges, drops, events and on-ground activations — each one measured from first view to checkout scan.
NOIR Winter Drop × Aarav Malik
LiveLaunch & sell-through · 1 Sep – 30 Sep 2026Sponsored challenge Sponsored event Sponsored dropReach2.4MSales₹1.32 CrROI4.6x₹28.6 L spentof ₹42.0 L
NOIR Campus Tour × Vihaan Joshi
LiveAwareness in Tier-1 campuses · 10 Sep – 25 Oct 2026Fan activation Sponsored challengeReach1.1MSales₹24.1 LROI3.8x₹6.4 L spentof ₹18.0 L
Raat Rani After-party × Zoya Kapoor
ScheduledPremium positioning · 2 Oct – 12 Oct 2026Sponsored event Sponsored dropReach—Sales—ROI—— spentof ₹15.0 L
Monsoon Denim Edit × Mira D'Souza
CompletedSell-through of monsoon line · 4 Jul – 2 Aug 2026Sponsored challenge Sponsored eventReach860KSales₹36.6 LROI3.1x₹11.8 L spentof ₹12.0 L
Festive Fit Check × Tara Sen
DraftReach gaming audiences · Not scheduledFan activationReach—Sales—ROI—— spentof ₹9.0 L