Sell-through of monsoon line · 4 Jul – 2 Aug 2026

Monsoon Denim Edit × Mira D'SouzaCompleted

Supper-club pop-ups in Goa and Mumbai with a hidden-code hunt that unlocked a rain-ready capsule.

Mira D'Souza

Food & Travel · 58.1K fans

Attribution Fan Pass scans + promo codes

Traffic quality 96% verified

Managed by Rhea Khanna

Fans reached

860K

Unique verified fans

Engagements

98.4K

11.4% of reach

Registrations

6,120

With a Fan Pass

Check-ins

1,480

QR-verified

Attributed sales

₹36.6 L

912 orders

ROI

3.1x

on ₹11.8 L spent

Hidden Code Hunt — Denim Edition

Codes hidden in three posts. First 100 solvers got early access.

2,204 entries

Completed

Monsoon Supper Club

40-seat suppers across Goa and Mumbai. 96% average fill.

1,480 check-ins

Completed · 6 nights

ROI funnel

Awareness to conversion · every step tied to a Fan Pass

860K

Awareness

Saw a sponsored moment

98.4K

Engagement

Entered, voted, saved, shared

11.4% of awareness

6,120

Registrations

Signed up with a Fan Pass

6.2% of engagement

1,480

Check-ins

QR-verified in person

24.2% of registrations

912

Conversions

Orders tied to a Pass

61.6% of check-ins

Awareness860K
Engagement98.4K
Registrations6,120
Check-ins1,480
Conversions912

Spend vs budget

4 Jul – 2 Aug 2026

₹11.8 Lof ₹12.0 L · 98%

Creator fee₹5,20,000
Event production₹4,60,000
Rewards₹2,00,000
Remaining₹20,000

Cost per verified check-in ₹797 · per conversion ₹1,294

Top-performing fan content

Made by fans, cleared for brand reuse with one tap

#1
SSana.R
Legend · Mumbai
Thrifted jacket, NOIR selvedge, zero regrets.
7,3681,282
#2
IIshita
Inner Circle · Delhi
Fit 3 of 5 — the wide-leg one.
5,642964
#3
KKunalVerse
Inner Circle · Dubai
Marina at golden hour. Aarav, rate it.
4,749795
#4
MMeher
Inner Circle · Mumbai
Mirror check before the Bandra meetup.
3,856601

City heat

Where engagement converts

Mumbai52.1K eng · 508 orders
Goa31.7K eng · 296 orders
Pune14.6K eng · 108 orders

Timeline

Key moments across the campaign

4 Jul
Launch
Code hunt opens
12 Jul
Supper clubs begin
Goa × 2, Mumbai × 4
2 Aug
Wrap report delivered
ROI 3.1x · 912 attributed orders