around Business
R
All campaigns
Launch & sell-through · 1 Sep – 30 Sep 2026

NOIR Winter Drop × Aarav MalikLive

Three connected moments: a fan challenge to seed the look, a members-first store launch to pull footfall, and a sponsored drop to reward the most active fans.

Aarav Malik
Aarav Malik
Fashion & Lifestyle · 184.3K fans
Attribution Fan Pass scans + promo codes
Traffic quality 96% verified
Managed by Rhea Khanna
Fans reached
2.4M
Unique verified fans
Engagements
412.6K
17.1% of reach
Registrations
38,240
With a Fan Pass
Check-ins
9,120
QR-verified
Attributed sales
₹1.32 Cr
4,386 orders
ROI
4.6x
on ₹28.6 L spent
Sponsored challenge

Recreate My Look

Image challenge. Winners get a NOIR hamper and front row at the Bandra meetup.

3,412 entries
Live · 2d 14h left
Sponsored event

NOIR Denim Store Launch

Inner Circle members skip the queue and unlock 30% off via Fan Pass scan.

176 / 300 registered
Wed, 23 Sep · Palladium
Sponsored drop

Winter Drop — First Access

50 event invitations, 10 signed jackets, 5 video calls and 1 meet & greet.

8,421 fans entered
Weighted lottery · live

ROI funnel

Awareness to conversion · every step tied to a Fan Pass

  1. Awareness2.41M
  2. Engagement412.6K
  3. Registrations38.2K
  4. Check-ins9,120
  5. Conversions4,386

Spend vs budget

1 Sep – 30 Sep 2026

₹28.6 Lof ₹42.0 L · 68%
  • Creator fee₹15,00,000
  • Rewards & hampers₹6,20,000
  • Event production₹5,40,000
  • Platform & boost₹2,00,000
  • Remaining₹13,40,000

Cost per verified check-in ₹314 · per conversion ₹652

Top-performing fan content

Made by fans, cleared for brand reuse with one tap

  • #1
    SSana.R
    Legend · Mumbai

    Thrifted jacket, NOIR selvedge, zero regrets.

    18.4K3,204
  • #2
    IIshita
    Inner Circle · Delhi

    Fit 3 of 5 — the wide-leg one.

    14.1K2,410
  • #3
    KKunalVerse
    Inner Circle · Dubai

    Marina at golden hour. Aarav, rate it.

    11.9K1,988
  • #4
    MMeher
    Inner Circle · Mumbai

    Mirror check before the Bandra meetup.

    9,6401,502
  • #5
    DDev_K
    Superfan · Pune

    Dad's old denim, new stitching.

    7,3181,120
  • #6
    PPia
    Inner Circle · Bengaluru

    Cuffed, cropped, caffeinated.

    6,904986

City heat

Where engagement converts

  • Mumbai168.4K eng · 2,104 orders
  • Delhi92.3K eng · 886 orders
  • Bengaluru61.8K eng · 604 orders
  • Pune45.2K eng · 412 orders
  • Dubai28.9K eng · 268 orders
  • Goa16K eng · 112 orders

Timeline

Key moments across the campaign

  1. 1 Sep
    Campaign kickoff
    Aarav teases the collab in the Members feed
  2. 8 Sep
    Challenge goes live
    Recreate My Look opens to all followers
  3. 17 SepNow
    Bandra Rooftop Meetup
    150 top fans · NOIR lookbook preview · tonight
  4. 20 Sep
    Challenge winners announced
    Creator choice + community vote
  5. 23 Sep
    Flagship store launch
    Palladium, Lower Parel · Fan Pass entry
  6. 30 Sep
    Wrap & ROI report
    Auto-generated, export to PDF or CSV